Brand experience is not a new idea, but seems to be a revisited topic these days as businesses are trying really hard to get people to spend money. Why? Because it's priceless. If you can give someone an experience through your product or service, then you've made what I call a lasting brand impression.
Krug's Champagne Balloon Tour is full of everything but hot air. For about $77,790, you can ride their luxuriously designed hot air balloon with a wicker basket, canopy, burners by Camerons of Bristol, and white leather lining by French upholsters Bruno Domeau & Philippe Peres. Nice! The price is steep but well worth it to the luxury consumer looking for the exclusive experience.
You don't have have to have an uber-luxury budget to provide an experience to your customers. Take your marketing mind outside conventional thought and find some inspiration in your own brand to develop a program that touches more than their bank account.
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