Wit Watch: Dior's Chic Construction Cover-Up


Talk about brand presence!  Instead of boarding up their 57th Broadway store with the same old boarded eye-sore that permeates the streets of New York, Dior opted for a giant Lady Dior Bag as its cover up during their reconstruction. Your brand  may not be as big as Dior's but your vision can be.  Think about how you can take an ordinary part of your business and turn it into an extraordinary marketing move.

Photo: Retail Design Diva 

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