Will Our Shelter Mag Survivors Reach The Rebound Finish Line?

All eyes are on Elle Decor, Architectural Digest and House Beautiful as they move into the last quarter of the year with new Chiefs at their helms. It's a hopeful time for everyone who follows, reads, works in, with and loves  shelter magazines after chewing  so long on the tough threat of their demise during the "print is dead" era.

A recent article by Folio Magazine cautiously notes a rebound for the category is occurring, but  the most resilient media titles are those that take their brands beyond the printed page with live events, online communities, social media, etc. House Beautiful's Kitchen of Year Event in New York City helped the magazine bring in nearly 50% more ad pages for their annual issue over last year.

Smells like smart marketing to me.

I think Dwell's been the early adopter in this category, being one of the first to deliver their content online, while the rest of the category was slow in accepting that the world was changing.  (Architectural Digest, where have you been?) Let's hope these survivors will reach the rebound finish line better and stronger than when they started.  

Who do you think's done the best job at staying alive through the downturn?