Wit Watch: Estee Lauder Makeover Event Gets a Fresh Face with Social Media Color

Photo courtesy of Estée Lauder
Getting a makeover at the cosmetic counter is always a fun way to try new product, but you only get that pretty face for a day with usually nobody but your cat and husband to see it. Estee Lauder's new  "Your Beauty.Your Style.Your Profile"  event is putting a fresh face on this age-old marketing strategy with some social media color. Visit a counter for a free makeover and foundation samples and they'll also give you a hard copy  and digital photo that you can use for your social networking, dating and professional pages.  Just a little touch here and there, and voila. You've got a fresh, new idea. Love it.

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