Just how can you use social media in your public relations plan? Are they different? The same? This excellent case study by Shift Communications helps put it all in perspective, and shows us how a well thought out, strategic plan merging both social media and traditional media can build awareness for a business. While many of you may be at a loss for ideas in the "new" media world (that's not that new anymore), what you'll see here is that the strategies are not new at all. The cornerstones of any good PR program include reaching influencers, getting and listening to feedback, building word of mouth, and knowing your customer and the media. We've just got a whole new set of tools and platforms to carry them out through. So think: How can you put a new hat on some old tricks?
Social Media Strategies, Just a New Hat on "Old" PR Strategies
Just how can you use social media in your public relations plan? Are they different? The same? This excellent case study by Shift Communications helps put it all in perspective, and shows us how a well thought out, strategic plan merging both social media and traditional media can build awareness for a business. While many of you may be at a loss for ideas in the "new" media world (that's not that new anymore), what you'll see here is that the strategies are not new at all. The cornerstones of any good PR program include reaching influencers, getting and listening to feedback, building word of mouth, and knowing your customer and the media. We've just got a whole new set of tools and platforms to carry them out through. So think: How can you put a new hat on some old tricks?
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