What would you do if you found a beautiful blue Eames chair sitting on a dirty street block on your daily routine walk to work? Last week, House Beautiful wrapped up it's "Blue Chair" campaign to promote their current blue issue, leaving 40 blue chairs around the city for anyone to claim their own if they found it. Penelope Green's article in today's New York Times tells the story about how the promotion went down on the street level, offering a really nice look into the element of surprise and excitement a great promotion can create. Not to mention the added value content they're providing to their social media fans, who received the locations via Twitter and Facebook! If you're blue because you missed this one, check out House Beautiful's other blue promotions running the rest of this month. I hear they're giving away Jet Blue tickets next!
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