Throwing Good PR Punches in a Down Economy

There may not be such a thing as recession-proof PR, but there are ways to keep your design business strong and standing.

Here's my tips on toughening up those PR muscles in my latest post for the IIDA, "Throwing Good PR Punches in a Down Economy"

How Not to Pitch Someone via Twitter

If you ever wanted to know how NOT to pitch a journo, blogger or anyone for that matter your news via Twitter, read today's post on The Bad Pitch Blog where he shares a bad one and why it stinks.

Image from Bad Pitch Blog

Quickie Case Study: Placing a Design Feature in Your Local Paper

This Boston Globe home design story, Strategic Splurge, featuring the work and ideas of Linda Merrill  is  a good example of the kinds of design stories newspapers are interested in, and how you should pitch them.   Effective PR is not just knowing who to pitch, but what to pitch when. Luxury spending is dead and budget is all the rage. If you're looking for a media story, review your product and projects for examples. Pull out the value and savings ideas, use seasonal and housing trends and pitch your product or service behind it. And most importantly, follow and get to know your local design reporters.  The knowledge gained by that is more valuable than any blog post you'll read.