Good Old Fashioned Creativity from the ICFF Press Room
During her coverage of the ICFF, DesignMilk picked up some pretty clever press materials and shares some favorites in their post-round up report, including a really great business card by designer Ufuk Keskin which looks like his Sheetseat - a folding chair made from one piece of plywood. (below) One thing that's so much fun about doing PR for design and architecture businesses is that the creative element is always at play. I've had such fun exercising my creative bone plenty to design clever press and marketing pieces for clients. But over the past five years, those printed pieces have been replaced by digital disk and memory sticks more and more. Albeit economical and "cool" in its own right, it can't compare to the fantastic and memorable press kits (and branding) created by good old fashioned printing and paper.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment