Synergy. You hear that word alot in PR speak. Its the beautiful marriage of two or more brands that come together to reach mutual marketing goals. And when its right, its electric and has the power to really move and excite people. If you want to know what synergy is, take a look at this partnership. The San Francisco Museum of Modern Art (SFMOMA) teams up with Gap to promote SFMOMA's 75th Anniversary. Gap gets to show their "we're cool design hipsters" side, SFMOMA gets to promote their anniversary in a fresh new way and reach the "we're cool design hipsters" crowd, and everyone gets to look like a "cool design hipster" in a limited edition T-shirt. And, oh yeah. There's all that great publicity for both of them.
Gap T-Shirt designed by Rosana Castrillo Díaz
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